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65 “Pinspiring” Facts About . . .

Pinterest

  1. Pinterest has been called “Digital Crack” for women.h
  2. The idea for Pinterest grew from Pinterest’s CEO and cofounder Ben Silbermann’s love for collecting bugs. He says his bug collection is “Pinterest 1.0.”a
  3. Pinterest was initially launched in 2009 as a closed-beta, invitation-only site. By January 2012, Pinterest had become a household name and boasted more than 10 million unique monthly visitors.e
  4. In 2013, more than 1/5 of American adults used Pinterest, up 15% from a year earlier. This makes Pinterest slightly more popular than Twitter or Instagram, though all three are still far behind Facebook.v
  5. In a 2013 Pew Internet & American Life Project survey of 1,000 U.S. adults, nearly 20% of women using the Internet were on Pinterest, compared to just 5% of men.i
  6. A porn site called Snatchly advertises itself as “your online pornboard” or “Pinterest for men.” Additionally, Pornterest is a Pinterest copycat site devoted to porn.j
  7. Over 12% of U.S. Internet uses are on Pinterest.j
  8. The most popular category on Pinterest is food & drink (11.1%), DIY & crafts (9.6%), and home décor (5.8%). However, looking at pin boards rather than single pins, home décor is actually the most popular category (11%), followed by art (10.7%) and design (10.3%).e
  9. The site Pinterest Fail highlights failed Pinterest crafts and recipes gone wrong. The owner of the site, Jenna Anderson, says, “Pinterest is largely a site of unrealized dreams.”g
  10. Pinterest stress “Pinterest Stress” is on the rise among moms
  11. A TODAY Moms’ survey of 7,000 U.S. mothers show that 42% of them report suffering from “Pinterest stress,” or not feeling crafty or creative enough.g
  12. The average brand using Pinterest increases website page visits per pin by 400%, doubles the page views per pin, and boosts revenue per pin by 50%.e
  13. Pinterest reached the 10 million-visitor mark faster than almost any social media site in history. It is the fastest-growing independent site in the history of the Internet.j
  14. In January 2012, Pinterest drove more traffic to websites and blogs than YouTube, Google+, and LinkedIn—combined.m
  15. Pinterest started with three employees in 2009. It now has 180. Its world headquarters are on 7th Street in San Francisco, CA.d
  16. A survey from PriceGrabber stated that 21% of Pinterest users bought something they saw on a pin board.e
  17. On September 30, 2013, a San Francisco judge awarded Pinterest $7.2 million in damages and legal fees against a Chinese cyber squatter Qian Jin over 100 domain names, including pinterests.com, pimterest.com, and pinterost.com. Pinterest.com was also awarded the domain names.b
  18. Pinterest boards have been described as a “user’s personal happiness collage.”j
  19. Pinterest’s mission is to “connect everyone in the world through the things they find interesting,” “to help people to discover what they didn’t know they wanted,” and “to get people offline to do the things they love.”j
  20. In 2012, Pinterest users spent 1,255,225,000 minutes on the site.f
  21. In January 2014, Pinterest launched a new feature design: a recipe search. Its aim is to make it easier to discover, save, and share recipes with users. Food and recipes are continually a top category on the service and have grown from around 11% of all pins in 2012 to 18% in 2013.p
  22. pinterest girls Nearly 80% of Pinterest users are women
  23. In 2012, 86% of users on Pinterest were white, 8% were Hispanic, 6% were African American, and 3% were Asian.p
  24. Pinterest was valued at nearly $4 billion as of October 2013.p
  25. Pinterest is more popular than email to share things online, such as favorite hairstyles, cars, and historical moments. It was topped only by Facebook and Twitter.k
  26. The rise of Pinterest was driven in large part by women and by users in the Midwest. The West Coast generally leans more toward Facebook and Google+, while the Northeast prefers Twitter and LinkedIn.o
  27. Pinterest was founded by three friends—Ben Silbermann, Paul Sciarra, and Evan Sharp—who liked to collect things and who thought it would be fun to do collecting on the Internet. It is managed by Brew Labs and is funded by as small group of investors and entrepreneurs.t
  28. One of the three Pinterest cofounders, Paul Sciarra, left Pinterest in 2012 to join Silicon Valley venture capital firm Andreeson Horowitz, a lead company that invested $27 million in Pinterest.t
  29. Ben Silbermann initially hoped to become a doctor, but instead founded Pinterest during the last recession. He often talks about how he survived early failures and built the site for the long run.t
  30. Pinterest cofounder Ben Silbermann admired entrepreneurs like most people admire their favorite basketball players. He looked up to entrepreneurs such as George Eastman, Walt Disney, and Steve Jobs.d
  31. Ben Silbermann describes Pinterest as the “Lifestyle” section of a newsstand: a place to find visually interesting, emotionally resonate content related to things people love (and often want to buy).d
  32. Pinterest facts Pinterest has over 70 million users worldwide
  33. Rather than gaining traction in elite colleges or in California coffee shops that often function as the Web’s proving ground for new ideas, Pinterest’s popularity initially spread by word of mouth in founder Silbermann’s home state of Iowa. He notes that most early users came from Des Moines, Iowa, because he suspects “my Mom was telling all her patients.”j
  34. As of October 2013, Pinterest had 70 million users worldwide, with current international markets in such countries as the U.K., France, Italy and, most recently, Japan.
  35. Pinterest user Jennifer Chong has twice as many followers on Pinterest as San Francisco has people. She has more than 2 million followers, 4,000 pins, and 54 boards. She is the second most popular user on Pinterest, second only to Jane Wang.e
  36. The most popular pinner on Pinterest is Jane Wang, who is also Pinterest cofounder Ben Silbermann’s mother.e
  37. As of October 2013, there were 660 million pins in Pinterest’s travel category, which is more than 46,150 travel pins every day on average (considering Pinterest launched in 2009).s
  38. The design that Pinterest uses is called the jQuery Masonry layout. Though it had been used before, Pinterest was the first site to take the design to mainstream success, showing how the traditional reverse-chronology layout could be broken successfully.e
  39. Pinterest attempted in 2012 to monetize its content by incorporating company-sponsored pins into regular user content with Skimlinks software. Users became upset over the lack of transparency in the affiliate links system.c
  40. In 2013, Pinterest made available some of its real-time data software to developers to allow marketers to know which of their products’ pins were trending. Big names include Disney (DIS), Random House, Target (TGT), Nestle, Wal-Mart (WMT), and Zappos.c
  41. In 2013, a pin generated, on average, 78 cents in sales (an increase of 25% since 2012). Once Pinterest begins to advertise on its site, the potential for revenue will skyrocket.c
  42. Pinterest CEO and cofounder Silbermann is married to Divya Bhaskaran, with whom he has one son, Max. Bhaskaran came up with the name Pinterest over Thanksgiving in 2008.j
  43. In 1998, Pinterest cofounder Silbermann attended the Research Science Institute at MIT. He graduated from Yale in 2003 with a degree in political science. He also worked as a recruiter at Facebook and in customer support and sales at Google. He credits Google for helping him dream big.a
  44. Before Silbermann created Pinterest, he created an iPhone app called Tote. After that failed, he tried a pin board product, and Pinterest was born. Pinterest gained little traction initially. Silbermann was embarrassed to tell people he had failed, so his friend continued to work on the site. Today it has over 20 million users.a
  45. Time called Pinterest one of the five best sites of 2011, along with Google+ and Klout.j
  46. Initially, no one wanted to invest in Pinterest because they didn’t want to invest in a startup that had three nontechnical cofounders. Additionally, none of the early investors who reviewed Pinterest could understand why anyone would want to spend so much time collecting things.j
  47. Pinterest CEO and cofounder Ben Silbermann says that “You don’t have to be witty or a good photographer to use Pinterest. . . . you just have to pin your interests to an online pin board.”j
  48. Lawyer and photographer Kristin Kowalski sparked a firestorm when she blogged about her concerns that Pinterest was letting its users publish other people’s content without explicit permission.e
  49. Pinterest has introduced an opt-out code Web publishers can embed on their sites, which prevents pinners from republishing material.e   
  50. While Pinterest uses Facebook Connect to let Facebook members log on to Pinterest and publish their activity to their Facebook newsfeed, Pinterest may pose a threat to Facebook as more people spend more time pinning rather than spending time on Facebook.k
  51. The very first pin on Pinterest was in January 2010 by CEO Ben Silbermann. It was a picture of a Valentine’s gift.e
  52. The turning point for Pinterest was in May 2010, when a woman named Victoria helped organize a program called Pin It Forward (a “chain letter” where bloggers exchanged pin boards about what home meant to them.). The only requirement was that users had to have a blog.j
  53. Pinterest’s CEO and cofounder Ben Silbermann is from the Midwest. He notes that to this day, the Midwest and Iowa in particular are disproportionately represented given its population on Pinterest.a
  54. While Pinterest’s CEO and cofounder Silbermann was born in Iowa, the movie Pirates of Silicon Valley about Steve Jobs and Bill Gates inspired him to move west. The quote from the movie that inspired his move was “There might be something going on in California.”d
  55. Pinterest Google Pinterest CEO Silbermann once worked at Google
  56. Although Pinterest CEO Silbermann thought Google was a special place because its founders “dreamed big,” he was frustrated there because Google wouldn’t let him build things. Finally, he quit—a decision he felt good about, but “a week later, the entire economy collapsed.”d
  57. Although Pinterest is functionally a social bookmarking site much like Digg and StumbleUpon, it is more aesthetic and visual than other sites of the genre.d
  58. Pinterest is a “self-expression engine,” which “spills the beans” on what users are interested in to salivating advertisers. Recently, CEO Ben Silbermann revealed that Pinterest is working on creating a business model.e
  59. In October 2013, Pinterest filed a trademark infringement suit against travel startup Pintrips, accusing it of trademark infringement, false designation of origin, unfair competition, and trademark dilution. However, Pintrips claims trademarking a common, generic, term like “pin” is illegal.l
  60. In 2012, New York’s Times Union pinned photos of sexual predators on Pinterest in an effort to keep kids safe on Halloween. The pins were of Level 2 and Level 3 sex offenders and included the offenders’ addresses.n
  61. When a Pennsylvania newspaper, the Pottstown Mercury, began pinning criminal mug shots, arrests increased by 58%.n
  62. Facebook is number one for overall referral traffic with an average of 13.8%, while Pinterest is second at 4.3%. Twitter is third for social referrals with 1.1%, while Google + comes in last with just 0.05%.u
  63. In late 2013, 58% of the traffic to Martha Stewart’s site came from Pinterest, compared to 23% from Facebook. AllRecipies.com was another site where Pinterest referrals surpassed Facebook.r
  64. Pinterest is poised to become a business behemoth by selling its “promoted pins” or by taking an affiliates cut when a retailer makes a sale.j
  65. Pinterest initially received little attention in the media compared to other sites, perhaps because the tech press is mostly male and Pinterest is used heavily by women.j
  66. On average, each Pinterest user spends 15.8 minutes pinning. In contrast, YouTube users spend 16.4 minutes, Facebook users spend about 12.1 minutes, and Twitter uses spend 3.3 minutes on those sites.u
  67. Approximately 50% of Pinterest users have children.q
  68. Nearly 1/3 of Pinterest users have a household income of $100,000 or more.q
  69. While Google+ is the most male orientated of the major social networks at 70% male, over 84% of U.S. Pinterest users are women.u
    Who Gets Traffic from Pinterest j
    1. Facebook (14.7%)
    2. Pinimg.com (9.1%)
    3. Twitter (3.9%)
    4. Etsy (3.9%)
    5. Buzzfeed.com (2.4%)
    6. Flickr.com (1.9%)
    7. YouTube.com (1.7%)
    8. Tumblr.com (1.5%)
    9. Behance.net (1.4%)
    10. Google.com (1.2%)
    11. Fitsugar.com (0.7%)
    12. Marthastewart.com (0.7%)

-- Posted March 4, 2014

References

a Belz, Adam. “Reprint: How an Iowan Founded One of the Web’s Hottest Sites.” Des Moines Register. October 26, 2011. Accessed: January 15, 2014.

b Berkins, Michael. “Pinterest Gets $7.2 Million Dollar Judgment against Cyber Squatter over 100 Domain Names.” The Domains. September 30, 2013. Accessed: January 27, 2014.

c Bessette, Chanelle. “Pinterest Plots Its Monetization Strategy.” CNN Money. November 14, 2013. Accessed: January 15, 2014.

d Carlson, Nicholas. “Pinterest CEO: Here’s How We Became the Web’s Next Big Thing [DECK].” Business Insider. April 24, 2012. Accessed: January 15, 2014.

e Carr, Kelby. 2012. Pinterest Marketing for Dummies. Hoboken, NJ: John Wiley & Sons, Inc.

f Crum, Chris. “Here Are Some Clear Business Uses for Pinterest.” December 6, 2012. Accessed: January 15, 2014.

g Dube, Rebecca. “‘Pinterest Stress’ Afflicts Nearly Half of Moms, Survey Says.” TODAY Moms. May 9, 2013. Accessed: January 27, 2014.

h Dvorak, Petula. “Addicted to a Web Site Called Pinterest: Digital Crack for Women.” Washington Post. February 20, 2012. Accessed: January 27, 2014.

i Fiegerman, Seth. “Study: 1/3 of Women in U.S. Use Pinterest.” Mashable. December 30, 2013. Accessed: January 27, 2014.

j Hayden, Beth. 2012. Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. Hoboken, NJ: John Wiley & Sons, Inc.

k Hempel, Jessi. “Is Pinterest the Next Facebook?” CNN Money. March 22, 2012. Accessed: January 15, 2014.

l Lunden, Ingrid. “Pintrips Files a Motion to Dismkifiss Pinterest’s Trademark Suit, Says ‘Pin’ Is Too Generic.” Tech Crunch. January 9, 2014. Accessed: January 15, 2014.

m Moth, David. “Facebook Top for Social Referral Traffic, Pinterest Comes Second: Report.” Econsultancy. January 27, 2014. Accessed: January 27, 2014.

n Orsini, Lauren Rae. “Newspaper Pins Sex Offenders on Pinterest for Halloween.” Daily dot. October 30, 2012. Accessed: January 27, 2014.

o Palis, Courteney. “13 Fun Facts about Pinterest Users.” Huffington Post. March 1, 2012. Accessed: January 27, 2014.

p Perez, Sarah. “Courtesy of Punchfork Acquistion, Pinterest Launches a Recipe Search Engine.” Tech Crunch. January 21, 2014. Accessed: January 27, 2014.

q “Pinteresting!” Social Ocean. January 28, 2013. Accessed: January 15, 2014.

r Roberts, Jeff John. “Pinterest Drives Way More Traffic to Martha Stewart than Facebook.” Gigaom. November 8, 2013. Accessed: January 27, 2014.

s Schaal, Dennis. “Why Pinterest Is Likely the Web’s Most Popular Trip-Planning Site.” October 7, 2013. Accessed: January 27, 2014.

t Simonite, Tom. “35 Innovators under 35: Ben Silbermann, 30.” Technology Review. 2013. Accessed: January 27, 2014.

u Smith, Cooper. “Social Media Demographics: The Surprising Identity of Each Major Social Network.” October 18, 2013. Accessed: January 27, 2014.

v Tso, Richard. “The Pinterest Craze: Marketers, It’s Time to Start Pinning.” Huffington Post. June 12, 2013. Accessed January 27, 2014.